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Writer's pictureCiana Germann

Embracing Innovation and Collaboration at Salesforce Connections 2024

As a Salesforce Partner, attending Salesforce Connections 2024 in Chicago has been an exciting experience for our team at Solution Heroes.

This event, known for being the hub of digital marketing and commerce innovations within the Salesforce ecosystem, provided us with unparalleled insights and networking opportunities.

Cutting-Edge Sessions and Workshops

The conference has so much to offer, with countless seminars and more than 60 breakouts focusing on the latest trends in digital marketing, AI, and customer relationship management. Hands-on workshops were particularly beneficial, offering practical experience in new tools and technologies, such as AI-powered content creation and advanced data cloud segmentation​ (Salesforce)​.


Product Innovations and Roadmaps

One of the highlights was the Solution Keynote, where we saw firsthand the newest Salesforce products in action. The detailed demonstrations and discussions about the product development roadmap gave us a clear view of future trends and how they align with our service offerings at Solution Heroes. The integration of AI with customer data platforms was a recurrent theme, emphasizing efficient, personalized customer engagement across multiple channels​ (Salesforce Ben)​.


Networking and Community Building

Salesforce has such a unique method of providing opportunities for peer engagement to breed innovation. Much like the latest release of Salesforce's Digital 360 suite — encompassing Marketing Cloud, Commerce Cloud, and Experience Cloud to cohesively revolutionize the way we utilize customer data & behaviors. The Solution Heroes team is looking forward to seeing what today's events have in store for the Salesforce community. Be sure to tune in to the LIVE event broadcasts at the link below to get a glimpse of the future of digital marketing. https://www.salesforce.com/connections/  (Salesforce Ben)​​ (ERP Today)​.

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